Office Information

Appointments  |  Our Mission & Goal  |  Emergencies   |  Prevention  |   Payment  |  Insurance   |   Contact Us



Office hours are by appointment only.
Our hours are:

  • Monday 10:00-7:00

  • Tuesday 10:00-7:00

  • Wednesday 10:00-7:00

  • Thursday 8:00-6:00

  • Friday 9:00-5:00

  • Saturday 9:00-2:00

  • Sunday Closed

If you are unable to keep your scheduled appointment, please give our office 24 hours notice so that someone else may use that time.

Some children will need to return to our office for involved procedures. It is best that the actual dental work be done on young children in the morning and early afternoon when they are not tired from a full day.

We, at Dentistry for Children of West Essex, are dedicated to servicing our community by providing superior health care as well as the highest quality services to our young patients.  We consider all of our patients to be individuals with various levels of needs and wants, and will be treated as such.

We ask of our patients and their parents only that they give us the opportunity to care for them; in return for our care, we ask only that they respect our time and that of our other patients and their parents.

Our mission is one of ongoing dedication to our patients by effectively providing a unique, compassionate, caring, and enjoyable environment in which to utilize our professional expertise and knowledge.  To accomplish our mission we provide:

  • A highly trained and professional staff.

  • Personalized patient education and home-care advice.

  • State of the art equipment and technology.

  • Ongoing interaction and interest.

 As a result of these provisions, we hope that:

  • Our patients and their parents will be highly satisfied with the personalized care they receive, and the service they experience with us.

  • They will continue to be part of our family.

  • Our patients enjoy the ongoing benefit of having excellent oral health and an esthetically pleasing smile.

  • Our patients will have a positive attitude towards dentistry throughout their lives.

  • Our patients and their parents will feel a desire to refer their friends and relatives to us.

We promise and guarantee that:



We are on call to handle emergency concerns 24 hours a day. If you need to reach us after hours call our office at 973-731-2468 and follow the prompts and a doctor will return your call as soon as possible.


Remember visiting the dentist regularly along with brushing and flossing leads to good dental health.  We recommend scheduling your child's recall appointment in advance and we will send you a written reminder.


Payment is due at the time services are rendered. For your convenience we accept: cash, check, American Express, Visa, MasterCard, Discover and CareCredit.


Our pediatric dentists participate with and submit claims for the following plans: (Estimated deducible and coinsurance are due at the time services are received.)

  • Delta Dental of NJ Premier and Advantage Plans
  • Aetna PPO Plan
  • Horizon BC BS Traditional Plan
  • MetLife
  • Cigna DPPO
  • Guardian Preferred Dental Guard & United Healthcare PPO

Dr. Persily participates with:

  • Delta Dental of NJ Premier and Advantage Plans
  • Horizon BC BS Traditional Plan
  • MetLife
  • Guardian Preferred Dental Guard & United Healthcare PPO

Dr. Persily does not participate with Aetna PPO and Cigna DPPO.

If our practice does not participate with your insurance plan, we will gladly print out an insurance claim which you can submit to your insurance company for reimbursement

We, here at Dentistry for Children, are dedicated to providing our patients with superior dental care. However, there may be times when the recommended treatment may not always be covered by your dental insurance, even if we participate with the plan.

Each insurance plan has different benefits and if you would like to know your exact coinsurance/responsibility please request a predetermination. A predetermination may take up to four weeks to be processed and might delay treatment, but we will be happy to provide you with this service.

We will always do our very best to give you the service you expect and the care you deserve. Always feel free to ask questions about your child's recommended treatment because an informed patient is a satisfied patient.

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  Pediatric Dentists, West Orange, NJ 07052 - Dr. Richard Eytel and Dr. Kimberly Rosenfeld and Associates - Dentistry for Children of West Essex.  Serving patients in the surrounding cities
and areas of West Orange, Livingston, Verona, Essex Fells, Cedar Grove, South Orange / Maplewood, Montclair, Caldwell, Bloomfield, Roseland, Millburn / East Hanover, New Jersey.

Copyright � 2011 Richard W

Copyright © 2011 Richard W. Eytel, D.M.D. and Associates.   All Rights Reserved.
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